Effective Communication - A Key to Success in Business
By communication, people exchange. Communication is an essential attribute of human life, which is why we all spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to exchange information or conversation with others is crucial to the success of the individual, family or business organization. It should be noted, however, that it is one thing to communicate but quite another thing to communicate effectively. Ineffective communication usually results in failure, as it doesn't elicit the desired response in form of feedback from the receiver. This is the bane of many business organizations. Many managers do communicate, but often not very effectively. Lack of capacity to communicate effectively on the part of managers is the reason for the failure of many businesses. Every firm or business organization needs an effective communication network in order to function prope...